cadillac glasses logo

THE CAMERA

camera project full photo

What is the personality of a Cadillac?
Can we understand the behavior and character of a brand?

My second project was a translation of the persona of Cadillac, and by getting into the narrative that Cadillac tells through its dynamic and sophisticated functionality,
I started to understand it deeper.

To do this, I began to design a highly functional object:
a camera.